A saree can be beautiful. But we believe it can also carry a story. To many, a homemaker is someone who keeps the house running, remembers the little things, welcomes everyone with a smile and somehow keeps an entire family together. But there is a part of every woman that belongs only to herself — her dreams, her interests, the things that bring her joy. For Dharmnishtha Singh Thakur, that joy has always been found in sarees.
Meet the Founder
Mrs. Dharmnishtha Singh Thakur
In the softness of a flowing fabric, the beauty of an unusual design, the charm of intricate handwork and the excitement of discovering something you simply wouldn't find in an ordinary retail store. But over time, that fascination became something more. She began to see sarees not simply as clothes, but as pieces of art — carrying the hands, skill and stories of the people who created them. She wanted to build something of her own. Something beyond the role of being a homemaker. Something she could look towards with the same sense of purpose and fulfilment that she found in the things she loved. And that thought became the beginning of Ratnawad.
What We Believe
Fashion, to us, is not about how much a label costs. It is about knowing what you are bringing home.
We live in a world where clothes are produced faster than we can wear them, trends change every few weeks and low prices often come at a cost that isn't visible on the tag.
We believe it is time to slow down.
Slow fashion, for us, means creating fewer pieces with greater thought. It means choosing fabrics that are made to last, designs that aren't dependent on a trend cycle and craftsmanship that deserves to be seen rather than replaced by mass production.
Because a saree shouldn't be valuable simply because it carries a fancy label or a high price tag. Its value lies in the story behind it — who made it, how it was made, what it is made from, whether the people behind it were fairly compensated and whether it is something you will still want to wear years from now.
We want to look at fashion as collecting rather than consuming.
Pieces that you genuinely love. Pieces you wear again and again. Pieces that gather memories with you and eventually become something you can pass on.
For us, sustainability isn't just about using better materials. It is also about changing the way we think about what we buy, how often we buy it and how long we expect it to stay with us.
What We Bring to Your Wardrobe
Pieces made to be kept, not replaced.
Heritage, Reimagined
We draw from India's rich textile and artistic traditions, bringing them into sarees that feel relevant to the woman wearing them today.
Craftsmanship Over Mass Production
Our designs are brought to life through skilled hands and intricate techniques, giving each piece its own character and imperfections that make it human.
Thoughtful Materials
We choose fabrics for how they feel, move and age — not simply because they are convenient to produce.
Slow by Choice
We don't create around every passing trend. We would rather take the time to create something you will genuinely want to wear years from now.
Fairness Behind the Beauty
The beauty of a handcrafted piece should never come at the cost of the person who made it. We believe artisans deserve to be valued for their skill and compensated fairly for their work.
Collect, Don't Consume
We want your wardrobe to hold pieces you remember — the saree you wore to your sister's wedding, the one you danced in all night, the one your daughter eventually discovers in your wardrobe.
Because perhaps the most beautiful thing a saree can become isn't something new.
Our Journey Began Here
We started with very little, except the belief that we could build something meaningful.
Our journey began as Adira.
We entered the world of fashion as complete newcomers — with no big resources, no established connections and very little knowledge of what it actually takes to build a brand. We were learning everything as we went: fabrics, craftsmanship, designing, sourcing, production, customers and, most importantly, ourselves. The years since then have taught us more than we could have imagined. We learnt to understand our products beyond how they looked. We learnt what quality truly means to us, what details we refuse to compromise on and, most importantly, what we want every saree we create to feel like when it finally reaches you. That process made us look inward.
And somewhere along the way, Adira evolved into RATNAWAD™.
The name itself comes from our roots — a combination of our two ठिकाना, Ratwada and Sanawad. It felt like the right name for the brand we were becoming: one that is deeply connected to where we come from, while creating something that can travel far beyond it. Our logo is inspired by the Goolar tree, a tree deeply rooted in the Indian landscape and known for its strength, longevity and ability to flourish through generations.
RATNAWAD™ today is not the brand we started with. It is the result of everything we have learnt, unlearnt, changed and refined along the way.
And we are still learning.